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1 sponsor activities
Дипломатический термин: проводить мероприятия -
2 sponsor activities
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3 to sponsor activities
English-russian dctionary of diplomacy > to sponsor activities
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4 activity
n1) деятельность2) часто pl деятельность, действия, активность (в определённой области)3) (хозяйственная) деятельность; производство4) pl показатели (в экономических исследованиях)• -
5 category creeping
нарушение пределов категорий товаров и услуг
Подобное нарушение происходит в тех случаях, когда маркетинговый партнер осуществляет рекламную деятельность в отношении товаров и услуг, не относящихся к категории, на которую ему были предоставлены маркетинговые права, и тем самым вторгается в категорию товаров и услуг других маркетинговых партнеров (нарушение спонсорами прав других спонсоров) или самовольно расширяет границы категории, на которую были приобретены права.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
category creeping
It occurs when a marketing partner extends the Games advertising and communication activities beyond its product category for which it has acquired marketing rights, thus infringing on the product category of other marketing partners (sponsor-on-sponsor infringement) or insinuating a broader product category than what has been purchased.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > category creeping
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6 celebration site
площадка для проведения торжеств
площадка для торжественных мероприятий
Любая площадка, открытая для публики, где происходят живые представления, связанные с Играми, или осуществляются прямые трансляции с Игр. На таких площадках могут проводиться постановочные культурные мероприятия, телетрансляции на гигантских экранах (с мероприятий, проходящих на Играх), церемонии награждения, появление спортсменов перед публикой, демонстрации продукции спонсоров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
celebration site
Any area open to the public where live or real time Games-related activities occur. They can be any or a combination of: staged cultural activities, broadcast of Games events on a giant screen, medal presentations, sponsor showcasing or athlete appearances.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > celebration site
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7 program
1. nto administer a program — выполнять / осуществлять программу
to apply a program — использовать / применять программу
to approve a program — утверждать / одобрять программу
to carry out a program — выполнять / осуществлять программу
to contribute to a program — способствовать выполнению программы; вносить вклад в программу
to expand / to extend a program — расширять программу
to lay out a program — излагать / намечать программу
to map out a program — намечать / составлять программу
to outline a program — излагать / намечать программу
to profess a program — придерживаться программы; отстаивать программу
to set out a program — излагать / намечать программу
to slash a program — урезать ассигнования на какую-л. программу
to unfreeze one's nuclear program — размораживать свою ядерную программу
- action-oriented programto water down one's program — ослаблять свою программу
- activated program
- ad hoc program
- advanced technical training programs
- aerospace program
- agrarian program
- agrarian reform program
- aid program
- all-embracing program
- alternative program
- ambitious program
- anti-inflation program
- anti-marine pollution programs
- armament program
- assistance program
- atomic energy program
- atoms-for-peace program
- austerity program
- ballot-counting program
- bilateral program
- black programs
- broad program
- broad-ranging program
- budget program
- categorical assistance program
- civil nuclear program
- civil nuclear-power program
- clear-cut program
- coherent program
- component program
- comprehensive program
- compromise program
- concerted program
- concrete program
- consolidated program
- constructive program
- coordinator of a program
- country programs
- crash program
- daily program of sittings
- detailed program
- development program
- diminution in a program
- disarmament program
- disease control programs
- domestic assaults on a program
- dormant program
- draft program
- economic development program
- economic recovery program
- economic reform program
- election program
- energy program
- established program
- European Recovery Program
- execution of a program
- expanded program
- export promotion program
- family planning program
- famine relief program
- feasible program
- feed-back program
- fellowship program
- field programs
- fiscal program
- flight program
- follow-on program
- follow-up program
- food program
- foreign policy program
- general democratic program
- global program
- government program
- halt to the program
- health program
- home-policy program
- housing program
- implementation of a program
- industrial development program
- innovative program
- in-plant training program
- integrated program
- interdisciplinary program of research
- intergovernmental program
- investment promotion program
- job-training program
- joint program
- land reform program
- large-scale program
- live program
- long-range program
- long-term program
- major program
- manned program
- marine program
- massive program
- maximum program
- medium-term programs
- militant program
- military-political program
- military-space programs
- minimum program
- modernization program
- monitoring and evaluating programs
- multilateral aid program
- national program
- nation-wide program
- natural resources development program
- negotiating program
- nondefense program
- non-nuclear defense program
- nuclear program
- nuclear test program
- nuclear-power program
- nuclear-weapons program
- operational program
- optional program
- party program
- Peace Program
- peaceful program
- performance of a program
- phased program
- pilot program
- political program
- population program
- power program
- price support program
- priority program
- privatization program
- production program
- program aimed at smth
- program for economic cooperation
- program for peace and international cooperation
- program has begun its most difficult period
- program has raised objections
- program of action
- program of activities
- program of consolidation
- program of general and complete disarmament
- program of gradual change
- program of measures
- program of militarization
- program of national rebirth
- program of research
- program of revival
- program of work
- promotion program
- public investment program
- public program
- reconstruction program
- recovery program
- reform program
- regional program
- regular program
- rehabilitation program
- research program
- resettlement program
- restructured program
- retraining program
- revised program
- revision of a program
- rural development program
- safeguards program
- safety standards program
- scientific program
- social program
- social welfare program
- sound program
- space exploration program
- space program
- special-purpose program
- Star Wars program
- Strategic Defense Initiative Program
- study program
- systematic assessment of the relevance, adequacy, progress, efficiency, effectiveness and impact of a program
- target program
- technical aid program
- terrorism reward program
- tough program
- training program
- unconstructive program
- under the program
- unemployment insurance program
- UNEP
- United Nations Environment Program
- utopian program
- vast program
- viable program
- war program
- wasteful program
- welfare program
- well-balanced program
- well-planned program
- well-thought-out program
- wide-ranging program
- work program
- world food program
- youth exchange program 2. vсоставлять программу, разрабатывать программу; программировать -
8 IOC base marketing services
базовые сервисы МОК в области маркетинга
МОК предоставит Оргкомитету «Сочи-2014» следующие базовые услуги в области маркетинга:
• помощь во взаимодействии между Оргкомитетом «Сочи-2014» и Всемирными партнерами;
• помощь Оргкомитету «Сочи-2014» в подготовке семинаров по темам, имеющим отношение к маркетинг-партнерам Игр;
• помощь Оргкомитету «Сочи-2014» в маркетинговой деятельности (включая Спонсорскую программу приема почетных гостей) с целью поддержки имиджа Игр в целом;
• обеспечение персонала Оргкомитета «Сочи-2014» такими образовательными и обучающими ресурсами и/или материалами (презентациями), которые МОК сочтет необходимыми;
• передача персоналу Оргкомитета «Сочи-2014» опыта в области маркетинга, накопленного в прошлом при проведении Игр; и
• обеспечение Оргкомитета «Сочи-2014» такими управленческими сервисами и механизмами взаимодействия, которые, по мнению МОК, будут необходимы для реализации Всемирной программы МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC base marketing services
IOC shall provide the following marketing-related base services to Sochi 2014:
• facilitate liaison between Sochi 2014 and TOP partners;
• assist Sochi 2014 in the development of workshops on topics relevant to Games marketing partners;
• assist Sochi 2014 in its marketing activities (including the Sponsor Hospitality Program) to ensure the enhancement of the overall Games image;
• provide such educational resources and/or presentations to Sochi 2014 marketing staff, as the IOC considers necessary;
• share past Games marketing experience with Sochi 2014 personnel; and
• provide such management services and liaison facilities within Sochi 2014, as the IOC deems necessary in order to facilitate the implementation of the TOP Program.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > IOC base marketing services
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9 client services
клиентские сервисы
клиентское обслуживание
Оказание услуг спонсорам (представительские мероприятия) и деятельность в период Игр (управление объектами). К клиентским сервисам также относятся утверждение символики и выполнение договорных обязательств перед партнерами. За проведение представительских мероприятий в период Игр отвечает подразделение спонсорства, которое непосредственно подотчетно подразделению ОКОИ, осуществляющему управление объектами во время Игр. За оказание клиентских услуг во время Игр несет ответственность команда, обслуживающая зоны неаккредитованного доступа. ОКОИ может учредить функциональное подразделение, занимающееся различными аспектами клиентского обслуживания.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
client services
Activities for sponsor servicing (hospitality matters) and Games-time operations (venue management). Client services also include responsibilities related to marks approvals and contractual fulfillment with partners. This area is responsible to the OCOG Sponsorship Department with operations responsible for all Games-time hospitality venues, which directly reports to the OCOG venue management division. During the Games time, the client services team forms a part of the front of house venue team. The OCOG may establish a functional area dealing with client services aspects.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > client services
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